As I’m sure you know already, there was just a Ticket Increase at Walt Disney World and Disneyland only a couple weeks ago, but get prepared for another one later this year. Yesterday Bob Iger talked a bit more on the subject during a question-and-answer session at the Morgan Stanley Technology, Media & Telecom Conference and her talked about Multi-Day Peak Ticket Pricing coming to Walt Disney World later this year.
If you have bought single-day park tickets recently then you know about this “surge pricing” structure. It means that depending on which period of the year you go to Walt Disney World, the ticket prices can vary. Tickets range from: Value, Regular and Peak pricing. Therefore your ticket price depends on which pricing level that day you choose to go is.
Right now multi-day tickets to Walt Disney World are priced the same no matter what period you go in, but yesterday Bob Iger said a similar tiered-pricing structure will soon be in place for not just single-day tickets, but multi-day tickets as well. This change could be either good or bad for you and your family, depending on if you normally go during the Value, Regular or Peak season.
Iger said: ‘Guests can expect to see a price increase during peak times and less expensive ticket prices during slower times. All of this is an effort to level out the crowds throughout the calendar year. The pricing initiative good for the guest experience and the company’s bottom line.”
But the “bottom line” here is just that, Iger and Disney are going to do what’s in the best interest of the Walt Disney Company, so don’t think this means that a lower price is coming later this year for those Value-level Multi-Day tickets. What’s likely to happen is the current price after the price increase in February will be the new Value Price, and the Regular and Peak-level ticket prices will then get a bump in price.
Iger also commented that this isn’t the only time we’ll see changes like this with multi-tiered pricing but “You’ll see more of that in the years ahead,” he said. So what else could be getting seasonal pricing? The Walt Disney World hotels already have a multi-tiered pricing structure in place. Could there be different menu pricing at Disney restaurants in and outside the parks depending on the season? Snacks? That Dole Whip you enjoy in late January for $4.49, might cost you $6.99 in July perhaps? Could this “surge pricing” on multi-day tickets come to Disneyland as well? We’ll have to wait and see.
We’ll keep an eye out for any more changes to Multi-Day Peak Pricing for tickets and any other tiered pricing changes that are announced.
I want to know what you think about the Walt Disney World Multi-Day Peak Ticket Pricing ticket change. What do you think of having the tickets cost differently for busier or less busy times of the year? What other tiered pricing do you see coming to Walt Disney World? Let us know in the comments section below!
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