According to Business Wire, At the Consumer Electronics Show in Las Vegas yesterday, Disney and Panasonic announced that Panasonic will become the “Official Projection Technology” of the Walt Disney World Resort and Disneyland in California.
This may seem strange as Disney parks are already full of Panasonic projection technology. As of now Panasonic technology is being used in Frozen Ever After, Seven Dwarfs Mine Train, Radiator Springs, The Haunted Mansion, and more. Besides that Panasonic will be delivering many of the special effects that will be on the new attraction: Na’vi River Journey, one of Pandora: The World of Avatar’s main attractions in the Animal Kingdom coming this Summer.
“Panasonic is delighted to work with Walt Disney World Resort and Disneyland Resort in exploring new ways in which its high-performance projectors may be used to support the Disney storytelling that has captured the hearts of millions of guests who have visited these iconic vacation destinations,” said Panasonic AVC Networks Company President Yasuji Enokido. “The Panasonic brand has earned the trust of generations and today we have a fresh technology vision to support the creativity and innovation of the Disney theme parks in the U.S.”
“Disney creates one-of-a-kind, world-class experiences which inspire guests to create unique and cherished memories at Walt Disney World Resort and Disneyland Resort,” said Carlos Castro, vice president, Disney Corporate Alliances. “We are thrilled to work with Panasonic to continue to explore exciting and innovative new ways to tell our stories.”
I don’t know what immediate changes if any this will bring to the parks. In the long haul though I think it will only bring positive changes for Disney because having such a close working relationship will allow them to continue to develop new cutting edge stuff for the attractions that can only get better and better, and mean an even more immersive experience for us park goers.
I want to know what you think if Disney Teams up with Panasonic. Do you like the idea? Is it going to bring any changes to the parks from what we already have? Let us know in the comments section below! 🙂
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