So much for not advertising Star Wars: Galaxy’s Edge. Now passengers arriving and leaving from the Orlando International Airport can see the brand new Galaxy’s Edge-themed wraps throughout the airline terminals.
These new artist rendering Galaxy’s Edge wraps are located at the shuttle stations between the terminals. From these new wraps, passengers can now get a sneak preview of Star Wars: Galaxy’s Edge located in Disney’s Hollywood Studios at the Walt Disney World Resort.
“We are constantly evolving the airport experience to make it more service oriented, passenger friendly and fun,” said Raymond Anderson, senior director of concessions and properties for the Greater Orlando Aviation Authority. “This new installation provides a preview of what vacationers and business travelers alike can expect at Walt Disney World. It’s also the most recent in a long line of collaborations between the airport and Disney over the decades.”
These Star Wars wraps are so huge that it makes guests feel like they’ve stepped into the world of Galaxy’s Edge. Right as they are about to enter the shuttle, the realistic nature of the wraps makes it seem like they are stepping into a Star Wars adventure.
Some of the scenes passengers will see are the Millennium Falcon and a group of First Order Stormtroopers waiting to step off the shuttle. In all the wraps are more than 8 full-sized bus lengths.
Orlando International Airport is also the perfect location for them as almost 50 million passengers pass through here every year, a big number of them going to Disney World.
This is the first time that such a creative move has been made at the MCO Airport.
“Our Star Wars: Galaxy’s Edge art installation reflects how very special the Walt Disney World Resort and Orlando International Airport relationship is,” said Claire Bilby, senior vice president of sales, services and events for Walt Disney World.
“We’ve had a string of fruitful projects with the airport, like having two supersonic jets land simultaneously to celebrate the opening of Epcot in 1982, creating the groundbreaking Disney’s Magical Express service in 2005, today’s first-of-its kind art installation and so much more. The airport is Central Florida’s ‘welcome’ to visitors from around the globe. We’re honored to put our Disney magic to work in making that welcome exciting and memorable.”
Besides the wraps on the sides of the shuttles, the Magic of Disney store in Main Terminal West Hall will also have a new Star Wars photo location featuring some droids from Galaxy’s Edge.
The Magic of Disney store reopens on November 22, 2019 and will have a new 36-foot video screen on the exterior wall, showing promotional videos from Galaxy’s Edge.
These promotional material will remain in the Orlando International Airport well into 2020.
Of course Disney has done a 180-degree turn from its original thoughts on promoting Galaxy’s Edge. Company CEO Bob Iger hinted before the opening that the company wouldn’t have to do very much promotion, and Galaxy’s Edge would sell itself.
That of course hasn’t exactly been the case, with much lower than expected attendance in both lands in Disneyland and Hollywood Studios. Since then Disney has been much more active with promotional material, showcasing various TV advertisements and other outside-the-box promotions like at MCO.
We’ll see in the next few months if their efforts pay off with an uptick in attendance.
For more info on all the Star Wars experiences available in Galaxy’s Edge, read our Complete Guide to Star Wars Land for a detailed look at the attractions, dining, planning and touring strategies.
I want to know what you think about the new Star Wars: Galaxy’s Edge wraps in Orlando International Airport…
- Do you like these additions?
- What else should Disney do to promote Galaxy’s Edge?
Let us know in the comments section below!
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